MOAT MARKETING for B2B SaaS

Tools

GTM skills library for Claude

12 Claude skills that automate B2B go-to-market: outbound qualification, signal monitoring, pre-meeting research, deal reviews, ABM audiences, sales collateral and tone of voice. Leave your email and we'll send you access to the full pack.

  • 12 skills
  • Claude.ai and Claude Code
  • MIT license
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Strategy

Shared context for the whole team and reviews of the deals that matter.

gtm-context-setup

Your GTM context in one file

Builds gtm-context.md, the file every other skill reads: offer, ICP, personas, JTBD, pains and gains, proof, competitors, stack and team. It researches first and only asks about the gaps.

deal-deep-dive

Deep dive on one deal

An interactive HTML review built from CRM, call transcripts and email: buying signals with quotes, stakeholder map, next actions with ready-to-send emails, pricing scenarios and material for a coaching 1:1.

Prospecting

From a buying signal to a rep who is ready for the meeting.

outbound-qualification

Outbound qualification

Signal to sequence: CRM gate, enrichment waterfall, account scoring and tiers, routing to reps, CRM writes, sequences and a feedback loop with metrics.

champion-job-change-radar

Champion job change radar

Detects job changes of tracked champions and decision-makers and reports both sides: who moved and which account lost its champion. No duplicates, no lost events.

pre-demo-research

Pre-demo research

An account report before the meeting with a source for every claim: financials, headcount, stack, news, ICP fit and discovery questions tied to the champion's pains.

weekly-demo-briefings

Weekly demo briefings

Scans reps' calendars and prepares one digest per rep every week, with research for each meeting, grouped by day.

Marketing

Paid campaigns that reach the right companies without burning budget.

abm-matched-audiences

Account lists for LinkedIn Ads

Monthly account lists per segment in the exact LinkedIn Matched Audiences format, enriched with domains and LinkedIn URLs under a hard credit budget.

search-terms-review

Search terms review

B2B search terms review for Google Ads and Microsoft Ads: negatives for non-business queries, high-intent queries promoted to exact and a change plan for approval.

Content

Content that sounds like you and sells to one specific customer.

voice-extractor

Your tone of voice as a skill

Builds a personal tone-of-voice skill from real emails, messages and posts: measures style with a script, extracts signature moves and validates on samples it has not seen.

b2b-case-study

Case study from implementation data

A Word case study with a fixed schema and an honesty rule: missing numbers are flagged, never invented. It also prepares the customer interview that gets those numbers.

personalized-sales-deck

Personalized sales deck

A sales deck for one prospect from a short brief: fixed, personalized and conditional slides, matched case studies, pricing and the right rep's contact.

website-page-translation

1:1 page translation

Translates exported web pages and text-bearing images without breaking structure, forms or scripts, with a glossary and automated completeness checks.

How to start

  1. STEP 1

    Install a skill: upload its zip in Claude's skills settings, or copy the folder to ~/.claude/skills in Claude Code.

  2. STEP 2

    Run gtm-context-setup. It researches your company, asks about the gaps and writes gtm-context.md for the other skills.

  3. STEP 3

    Connect your CRM, calendar, email or call recorder. Without them, every skill also works on a CSV export or pasted data.

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