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Latest articles on B2B marketing and AI

Substance over buzzwords. We write about what actually builds pipeline and margin in B2B, without vanity metrics.

How I built an automated outbound prospecting agent - and what actually took the time

There’s a version of this story that fits in a tweet. Scrape job ads, let an AI rank them, em...

October 27, 2026

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Marketing

Your Marketer Is Chasing MQLs Because You’re Paying Them to Chase MQLs

Every founder I talk to at seed to Series A describes the same scene. Marketing and sales are in...

October 27, 2026

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Marketing

The Dashboard Said It Worked. It Didn’t.

I worked with a company that was sure email was driving their sales. The dashboard backed it up....

October 27, 2026

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Marketing

Niche Positioning Is the First ABM Decision - Not a Marketing Tactic

Most B2B SaaS founders at seed to Series A are scared to go niche. Smaller TAM means smaller mon...

October 27, 2026

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Marketing

Hidden Pricing Is Sabotaging Your ABM Before the First Email

Founders hide their pricing. They hide their product. They hide demo videos, feature lists, integra...

October 27, 2026

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Marketing

You Can’t A/B Test Your Way to ABM - Build Your Person First

Founders at seed to Series A keep asking their marketing team for data-driven decisions. “...

October 27, 2026

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Pipeline vs. vanity metrics: what should you really measure?

Why the number of likes does not translate into revenue, and which metrics should be your compass. ...

October 27, 2026

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Marketing

One million zloty a year: the cost of the war between sales and marketing

Part 1: The problem and its scale Your company is probably losing money. Not because of competit...

October 27, 2026

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Latest articles on B2B marketing and AI

How I built an automated outbound prospecting agent - and what actually took the time

Your Marketer Is Chasing MQLs Because You’re Paying Them to Chase MQLs

The Dashboard Said It Worked. It Didn’t.

Niche Positioning Is the First ABM Decision - Not a Marketing Tactic

Hidden Pricing Is Sabotaging Your ABM Before the First Email

You Can’t A/B Test Your Way to ABM - Build Your Person First

Pipeline vs. vanity metrics: what should you really measure?

One million zloty a year: the cost of the war between sales and marketing

MOAT

MARKETING

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