MOAT

Account-Based Marketing for B2B SaaS

Win more Tier 1 customers. Systematically.

MOAT is an Account-Based Marketing function that doesn't chase leads, impressions or likes.

MOAT focuses on the short list of Tier 1 customers that actually move your revenue, and builds a dedicated system to win them and keep them.

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−51% cost per qualified lead 13.9× marketing ROI
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What we do

An ABM function built around your company

Every piece is designed around one goal: more revenue from the accounts that matter most to you.

A Tier 1 account list

Agreed with sales, not guessed by marketing. Built on your ICP and real data.

Buying signals

Tracked per account: hiring, leadership changes, tech stack and intent. We know when to reach out.

Campaigns for the buying committee

Outbound, LinkedIn and ads aimed at the people who make the decision, not at the crowd.

Sales enablement

Pre-demo research, account briefs and deal reviews. We report on pipeline and revenue from target accounts, not vanity metrics.

How we work

A moat protects the castle. Your best customers are the castle.

Every engagement runs on two layers: hands-on implementation, plus GTM engineering. That's how the engine keeps running after launch. The numbers come from a GTM system we built at a B2B SaaS company.

61%
of leads from ABM programs
15.8×
customer LTV/CAC
Implementation

We do the work, not just advise

Lists, campaigns and processes are rolled out together with your sales team. You keep the know-how, not a dependency on an agency.

GTM engineering

A system that runs after launch

Data, automation, deliverability and AI workflows. The engine keeps working when nobody is watching it.

Results

Pipeline, not reach

We measure pipeline and revenue from target accounts. In the system we built, marketing accounted for 38-48% of sales opportunities.

Insights

Practical notes on B2B marketing

Articles on ABM, sales and marketing alignment, and building pipeline in B2B.
AI
How I built an automated outbound prospecting agent - and what actually took the time
There’s a version of this story that fits in a tweet. Scrape job ads, let an AI rank them, em...
October 27, 2026
Read
Marketing
Your Marketer Is Chasing MQLs Because You’re Paying Them to Chase MQLs
Every founder I talk to at seed to Series A describes the same scene. Marketing and sales are in...
October 27, 2026
Read
Marketing
The Dashboard Said It Worked. It Didn’t.
I worked with a company that was sure email was driving their sales. The dashboard backed it up....
October 27, 2026
Read
Marketing
Niche Positioning Is the First ABM Decision - Not a Marketing Tactic
Most B2B SaaS founders at seed to Series A are scared to go niche. Smaller TAM means smaller mon...
October 27, 2026
Read
Marketing
Hidden Pricing Is Sabotaging Your ABM Before the First Email
Founders hide their pricing. They hide their product. They hide demo videos, feature lists, integra...
October 27, 2026
Read
Marketing
You Can’t A/B Test Your Way to ABM - Build Your Person First
Founders at seed to Series A keep asking their marketing team for data-driven decisions. “...
October 27, 2026
Read
AI
Pipeline vs. vanity metrics: what should you really measure?
Why the number of likes does not translate into revenue, and which metrics should be your compass. ...
October 27, 2026
Read
Marketing
One million zloty a year: the cost of the war between sales and marketing
Part 1: The problem and its scale Your company is probably losing money. Not because of competit...
October 27, 2026
Read
See all articles
Contact

Let's build your moat

Tell us about your Tier 1 customers. On the call we'll check whether ABM makes sense for your company and, if it does, where to start.
daniel.tupczynski@gmail.com
+48 728 808 362
Warsaw, Poland
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Account-Based Marketing for B2B SaaS. More Tier 1 customers and a market position competitors can't easily take.

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daniel.tupczynski@gmail.com +48 728 808 362 Warsaw, Poland
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